ABOUT US

Daddyin' Since was born from a real conversation between two friends navigating the challenges of fatherhood. That conversation led me to reflect on my own experiences with my dad, which ultimately sparked a journey of healing and humanizing dads through the power of conversation in the flyest way possible.  

At Daddyin' Since, we understand how easy it is to lose yourself in the roles of Dad or Husband. That's why we created the Cool Dads Club - a community dedicated to reminding you to stay true to who you are at your core. Our athleisure isn't just clothing; it's a conversation starter, designed for the active dad who values connection, authenticity, and fashion. This is for the dads that still want to "put it on". That still want to represent but still believe in being fly, being fresh. This isn't for every dad. 

We're here to celebrate every aspect of fatherhood - the highs, the lows, and everything in between fam. It's not always going to be sweet, but we have grown to realize through conversations with other dads, that we are not alone!

Unlike many other brands out there, we focus on quality rather than trendy sayings. Every piece we create is made with intention, from the fit and fabric to the message it carries. 

But this journey isn't about all about us, it's about you too, bro! We created this brand to serve you! We want to share your authentic stories and give a voice to the often-underrepresented dad. When you wear Daddyin' Since, you're not just wearing a brand; you're joining a movement, a brotherhood that only we know what you're going through because we are going through it too! A club that honors and uplifts its members everywhere.