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Daddyin' Since is dedicated to changing the negative connotation surrounding Black Fatherhood through our clothing, one Black Father at a time. Our mission is to combat the negative stereotypes that state the majority of black men are absent in our children's lives. This mission drives us to become the athletic leisure brand associated with Black Fatherhood. We do that by showcasing positive imagery and authentic stories of Black men and their families, by creating transformative every day clothing, and curating experiences that build meaningful connections.